Morgan at the Mall

Morgan at the Mall, a comedy television series, targets teenage girls as its market demographic and blends creative and commercial content in such a way as to make them indistinguishable one from the other. The show will be structured to accommodate and encourage the full use of wireless technologies, allowing the audience to "go shopping along with Morgan". Viewers would be able to make on-line purchases of products seen on the show and interact with the characters by exchanging cell phone voice mails and participating in chat room and message boards relating to the episodes, story lines and the purchases they have made. Viewers will also be encouraged to offer Morgan their advice concerning relationships, wardrobe and social activities.

The main characters are Morgan and her friends and all of the scenes in the television series take place at the mall. When we meet her mother or other members of her family, it is only when they cross paths at the mall. Whether after school on weekdays or on the weekends, the mall is her territory. There she socializes with her girlfriends relying upon the numerous functions of her cell phone, which she refers to as her "personal lifestyle enhancement instrument", as she navigates the mall making the purchases so vital to her survival. Any activities requiring other locations are largely irrelevant to girls of this age and therefore are excluded from the context of this television show.

(RealPlayer8© is required - click here for free download) Watch a streaming RealPlayer™ clip:

*Morgan at the Mall*, a comedy television series, targets teenage girls as its market demographic and blends creative and commercial content in such a way as to make them indistinguishable one from the other. The show will be structured to accommodate and encourage the full use of wireless technologies, allowing the audience to "go shopping along with Morgan". Viewers would be able to make on-line purchases of products seen on the show and interact with the characters by exchanging cell phone voice mails and participating in chat room and message boards relating to the episodes, story lines and the purchases they have made. Viewers will also be encouraged to offer Morgan their advice concerning relationships, wardrobe and social activities. The main characters are Morgan and her friends and all of the scenes in the television series take place at the mall. When we meet her mother or other members of her family, it is only when they cross paths at the mall. Whether after school on weekdays or on the weekends, the mall is her territory. There she socializes with her girlfriends relying upon the numerous functions of her cell phone, which she refers to as her "personal lifestyle enhancement instrument", as she navigates the mall making the purchases so vital to her survival. Any activities requiring other locations are largely irrelevant to girls of this age and therefore are excluded from the context of this television show.
© Cinebank Productions 2003